A mission for every Oracle product to be created with intentionality and clarity of purpose
Opportunity
Teams across Oracle had a feature-centric development approach, which contributed to overly complex products and user experiences. We created and implemented a two-part framework that empowered teams across Oracle to tackle projects with greater clarity and purpose—creating a user-centered cultural shift.
Impact
Product teams across Oracle have adopted the approach, generating a major culture shift towards user-centricity.
We introduced the framework during a live presentation to over 1,000 attendees, which had immediate impact on team’s approach. The recording garnered over 550 views within two months.
Working sessions and office hours were attended by more than 18 product teams indicating impact of work and desire to learn more.
User goal + task training material (excerpt from presentation)
User Goal Reflected in Screen Design for Cash Forecasting
The exercise of writing user goals together with the product team during the beginning of our project helped get us all on the same page together.”
“
Oracle Designer
Data informed way to make UI decisions
Project Example of User Goals + Success Criteria
It does help crit to have [user goals]. It shifts the focus from ‘I don’t like that’ to ‘thats not achieving the goal’”
“
Oracle Designer